As a musician or other artist you know if you want to get your art out into the world you’ll need to come up with a marketing plan. There are now a lot of online marketing courses out there that are designed specifically for musicians and other artists that claim they will get you results. Often the price tag for these courses are high. I was one of those people who bought an online course only to find the marketing techniques taught did not align with my values and was not a fit for my personality.
You as a person and an artist are unique and your marketing plan should be unique as you. There are lots of similar products out there but each company needs to personalize their brand and marketing to reflect their values. This holds the same for musicians and other artists.
In this video I share with you how I started devising my marketing plan. The answers to two questions helped me construct a comfortable and solid foundation for my soon to be implemented marketing efforts.
If interested, please grab a snack and have a look!